1.how has unemployment affected the economy over the last four yeasr Research Paper

1.how has unemployment affected the economy over the last four yeasr. 2.Have unemployment rate increased or decreased over the last four years - Research Paper Example It has had negative effects on the economy because the government financial budget has had strains in trying to meet the needs of all citizens to their satisfactory but still can not because a high population is unable to cater for its daily needs. The problem still stands to be the issue of unemployment. The economy is unstable because people are over dependent in government expenditure rather than generating income for the economy (Markus 206). The rate of unemployment has increased from around 5% in the year 2007 to around 10% in the year 2011. This shows that the economy is rising with time and the government has failed in its efforts to draft measures that can counter these changes thus making the citizens to be on the receiving end to the harsh economic changes. Apparently, unemployment still remains to be a matter to be looked into as people are suffering without knowing the way forward to a solution. The government should increase the number industries so create job opportunities and control the rate of

Types of Mythology Worksheet Essay Example for Free

Types of Mythology Worksheet Essay How are knowledge, belief, myth, and religion related to one another and how are they distinct from one another? Use an example from your life or popular culture to explain this relationship. Knowledge is made up of facts, truth, stories, and more. Belief is â€Å"the assertion that something is true without necessary proof, evidence or facts to back it up.† Myth is a fictional story, tends to have a hero or event to justify a social preamble. Religion is a combination of beliefs, and myths that helps draw attention of followers. Myths Directions: Choose two examples for each type of myth and identify the pieces of literature, such as a Shakespeare play, in which the examples are found. Greek Myths Myth 1: Daphne and Apollo Literature it’s found in: Parthenius’s â€Å"Erotica Pathernata† Myth 2: Trojan War Literature it’s found in: Homer’s â€Å"Iliad and the Odyssey† Answer the following questions: Describe Greek myths. Transform the original stories â€Å"from {their} initial frame of referene into another that is more acceptable† (Powell, 2002, p.19) How have the above pieces of literature helped society to understand the universe? It helped us understand that there are truths that are within human reasoning because â€Å"dealing with especially with the soul’s fate after death, but also with the nature of being and of the perfect political order† (Powell, 2002, p. 18-19). Physical Allegory Myths Myth 1: Homer’s Story Literature it’s found in: Iliad (Powell, 2002, p. 19) Myth 2: â€Å"The Contest of Poseidon and Athena† Literature it’s found in: Poseidon Answer the following questions: Describe physical allegory myths. A physical allegory myth is when gods represent a physical element. A good example of this is Hades who controls the underworld, or Poseidon who controls water. According to Powell (2002), â€Å"the mythical conflicts of two gods are the allegorical expression of a basic cosmological principle concerning the opposition of fire and water† (Powell, 2002, p. 19). How have these pieces of literature helped society to understand the universe? It has helped society understand a cultural linkage from the past to today in a philosophical aspect with nature because Powell (2002) stated that â€Å"these physical allegorical interpretations attempted to explain a cultural inheritance from a distant, preliterate past in the light of sophisticated philosophical thought about forces in nature† Historical Allegory Myths Myth 1: Apollo and Hephaestus representing fire Literature it’s found in:† Iliad† Myth 2: Aphrodite representing desire and Hermes representing reason Literature it’s found in: â€Å"Iliad† Answer the following questions: Describe historical allegory myths. Historical allegory myths tend to reveal history other than the science of the origin and the development of what we know about the universe. According to Powell, â€Å"the deification of dead Hellenistic rulers made more plausible the notion that great humans of the past had, with the passage of time, became more than human† (Powell, 2002, p. 22). How have these pieces of literature helped society to understand the universe? It helped us understand how a society can rise against adversities’, nature, and man. In many ways, it enables us to understand people evolved over time. Powell wrote â€Å"Zeus was said to have traveled the earth teaching arts of civilized life, banning such reprehensible religious practices as cannibalism and founding temples† (Powell, 2002, p. 21). Moral Allegory Myths Myth 1: Odysseus hides his treasure in cave of nymphs on Ithaca Literature it’s found in: â€Å"Odyssey† Myth 2: Apollo kills the Greeks with his arrows Literature it’s found in: â€Å"Iliad† Answer the following questions: Describe moral allegory myths. Moral allegory myths are stories that offer advices about bad or good behavior as Powell stated that the moral myths â€Å"give us hints about the moral world beyond† (Powell, 2002, p. 24). This means it allows us to find truths about how people behaved in any stories. How have these pieces of literature helped society to understand the universe? It helped society understand the universe because it helps us see things differently and figure out what is not perfect and what is perfect because according to Powell, â€Å"the material world in which we live, reported to us by our senses, is nonetheless to some extent modeled after the perfect rational world† (Powell, 2002, p. 23) Medieval and Renaissance Myths Myth 1: Song of Solomon Literature it’s found in: The Bible Myth 2: Three sisters representing 4 stages of intoxication – too much wine, the forgetfulness it causes, lust and sheer madness. Literature it’s found in: Story of Liber of Mythologies of Fulgentius (Powell, 2002). Answer the following questions: Describe medieval and Renaissance myths. It is used heavily in classical mythology because in retrospect, there are morals in any classical (traditional) stories but was used in mythological stories. A good example of this would be the bible, according to Powell who wrote, â€Å"the allegorical method whereby moral meanings were drawn from old stories was also applied extensively to the Bible† (Powell, 2002, p. 24). How have these pieces of literature helped society to understand the  universe? It has helped us focus on acceptable oral meanings of nature and the universe. For example, â€Å"Apollo is explained as an allegory for the moral that chastity, like the laurel, remains as cool as a river, and always blooms, but never bears fruit† (Powell, 2022, p. 25). Theories of Enlightenment Myths Myth 1: Man being created by God Literature it’s found in: the Bible Myth 2: Fables Literature it’s found in: â€Å"The Origin of Fables† (Powell, 2002, p. 27) Answer the following questions: Describe theories of Enlightenment myths. Traditional thought, particulary thoughts associated with religious institutions were â€Å"subject to reexamination, usually with a notable lack of sympathy† (Powell, 2002, p. 27); this transition, they were seen as examples of simple, monosyllabic language from previous cultures. How have these pieces of literature helped society to understand the universe? It helped us understand the cultures of many different groups, and the evolutionary development of cultures especially early civilizations to today. References: Powell, B. B. (2002). A short introduction to classical myth. Upper Saddle River, NJ: Prentice Hall.

Issues of Childcare in Contemporary Society

Issues of Childcare in Contemporary Society Kiran Buttar Unit 11 History of the child Task 1 : Using knowledge and understanding gained from study of this unit, together with independent research complete the following: Outline the history of the child including key events which mark significant changes in a child’s existence, together with description of example context of childhood Through independent research and demonstration of knowledge and understanding from study of this unit, draw comparisons between changes in childhood across a range of countries and cultures. Comment on similarities and differences, providing evaluation of underpinning rationale for these similarities and differences (for example economic, social etc.) Identify controls and strategies that have been historically and socially imposed on children Explain how the changes in family structure have influenced childhood experience; include comparisons between UK and other countries and cultures using independent research Define modern childhood and discuss current rights that are supported with legislation, policy and agency supervision Discuss conflicts that children may experience within a modern society . Task 2 : Using knowledge and understanding from the study of this unit, together with independent research complete the following: Describe legislation relating to child existence; in order to fulfil this element of task 2 independent research will need to be undertaken in order to evaluate historical and current relevant legislation Explain and discuss some complexities and challenges of childhood in modern society; provide examples. Introduction Restoring childhood historical record and further developing it has been taken up as major area of study by most historians and educationists who deal with children. Everyone would want to know how children grew up in the old times; what influenced their daily lives and what created meaningful impacts in their lives as they grew into adults (Lambert, 2008). It’s true when one goes through the history that children undergo stages in life that bring about significant changes in life. This also changes from time to time because of the continuing change in the way of life. The way a child was brought up in the Ancient Greece is different from the way it was in Egypt and further more different from the way it was in the United Kingdom and the present USA (Lambert, 2008). Similarly, the modern child is different from the ancient child. Upon this observing is where this paper is out to focus on outlining the history of children with emphasis on the events that have marks changes in a child’s life, comparison of childhood changes across countries and culture and a general commentary on the similarities and differences. The discussion of the above will further lead into the discussion of how changes in family structures have influenced children’s lives and the conflicts that children face in the current modern world. Any further legislation that has been set up to protect the child will also be reviewed. History of Children and Comparison across Cultures Children born some five hundred years ago had a rough life (Lambert, 2008). This was because few of the children born survived. Most of them died before their fifth birthday while others died their sixteenth birthday (Lambert, 2008). For those who survived, life was very difficult; they didn’t go to school. They instead helped their parents with work at home. The children grew up under strict discipline from their teachers and parents as most of the naughty children could be beaten up (Lambert, 2008). Despite this, the children had a lot of time to play. The most important event that would take place in a child’s life was learning, discipline and play. For example, in the ancient Egypt, children played with dolls, toy soldiers, ball and marbles. This is similar to what happens to children today. Also, these children never went to school. Instead, boys learnt farming and trade while girls learnt sewing, cooking and other skills from their fathers and mothers respectively. When compared to children in Greece, children were regarded as persons at the age of five. Parents were entitled to abandon newborns babies to die of exposure. Those babies got by strangers would later become slaves. Girls learned skills like weaving from their mothers. Unlike in Egypt, boys went to school and learnt reading, writing and arithmetic, and poetry and music. They believed physical education was important for boys. The early life of children in the USA was characterized by early recruitment into the local factories as labourers. This was implanted by the colonial attitude that rocked the country at that time. This was later changed through championship for child rights. However, in the UK projects were established to help parents to be the first people to educate their children before anyone else (Evangelou Sylva, 2007). This would give the children a good start in life. The focus was much on parent-child interaction which was seen as very vital for a child’s early learning (Evangelou Sylva, 2007). It would also contribute to the child’s later academic achievement especially those from low-income households. In England, Scotland and Wales, it is reported that one child in every five households received mean-tested benefits in a case where their parents weren’t working (Evangelou Sylva, 2007). Thus intervention programs were meant to do away with disparities in the presch ool years so that poor children enter school on a more footing to their affluent peers. Controls and Strategies historically and socially imposed on Children The children in the early ties got controlled through strict discipline. For example, in Greece discipline was severe to the extent that could often be beaten (Lambert, 2008). Those who did wrong were denied important basic needs like food, put under harsh treatment and whipped for any offence (Lambert, 2008). Similar to UK, children were expected to show respect to their elders. They were to grow according to the morals that they would be taught by their grandparents. Children in the UK were given equal opportunities for learning. At some point, the parents were required to show recognition of their early literacy achievement (Evangelou Sylva, 2007). They were also required to engage in interaction with children on literacy activities. High level of integrity was regarded as a virtue and whoever did not show it faced harsh consequences. How changes in family structure affects Children’s Experience It is a fact that children do display different patterns of life depending on the family context in which the child has been raised. For example, those children who have been raised in lone-parent families normally show little progress in their general well-being than those from two-parent families (Mackay, 2005). When parents opt to separate, the effects become adverse. This shows clearly that child outcomes are contingent on family contexts. With much reference to family separation, the impacts include interference in cognitive capacity, schooling, physical health, mental and emotional health, social conduct and behaviour, peer relations and criminal offending actions like cigarette smoking (Mackay, 2005). Such children often abandon their homes at early stages in life. Others later get subjected to sexual abuse (Mackay, 2005). In other words, research shows that children who experience multiple transitions in family structure normally face worse developmental outcomes than childre n raised in stable families (Fomby Cherlin, 2007). However, these multiple transitions and negative child outcomes are most associated to common causal factors such as parents’ antecedent behaviours and attributes (Fomby Cherlin, 2007). Modern Childhood and their Current legislation, policy and rights Comparative study of child history goes as far as exploring the differences that emerge in different nations and between the West and other societies. Unlike in the past where parents just gave birth to any number of children, in the modern world, there are policies that control the birth rates especially in Europe and USA. On the issues of Child Labour, there have been continuous reforms especially in the US. The US started it much earlier than Europe by developing a mass compulsory education. However, in America, children to date are allowed to express themselves and even dispute parental views and actions. In Europe, this goes against the crusade for obedience and good manners in the 19th century. Also, in USA, the enthusiasm for childish innocence and maternal affection surpasses that of Europe. To date the authoritarian parental approach ahs remained in Europe. Conflicts that Children Experience in Modern Society Children in the modern evidently have freedom to learn so much. However, the modern world also approaches them with conflicts that have great impact in their lives (Danziger, 2003). Some leave harsh experiences in their minds. The modern toady today faces conflicts like war in the society. According to the United Nations study on children, war in the form of harsh emotional, physical and sexual violence do shutter children’s world. War undermines their life foundations, destroys their homes and breaks down their trust in adults. There is need to reduce armed conflict for the sake of children. Complexities and Challenges of Childhood in Modern Society It is further a fact that the modern to some point has not taken issues of the child seriously. This is because of the so many complexities and challenges of modern childhood. This can be well seen through an exploration of the relationship between childhood and globalisation (Finn et al, 2010). Issues of social construction of childhood well present some of the challenges that affect children. These are: marketization, marginalization, medicalization and mobilization (Finn et al, 2010). These processes do shape the experience of the child as well as their social work policies and practises. Educational Setting in children’s Lives A focus on the historical educational practitioners shows how childhood was highly celebrated in the past. This is because these practitioners brought about an impact on the educational practice. Some of the impacts have been adopted into children’s early education today. To expand more on these, it worth discussing the philosophies that were presented by some of these theorists. An example is Fredrick Froebel. Fredrick had the idea that the key event that marked a child’s life was play. He presented the fact that children learn through exploratory, symbolic and free-flow play. Exploratory play meant children playing with natural materials consisting of clay, mud, water and sad, a type that would help them to get motivated and focus on building relationships between the child’s home and the nursery/school. Free-flow play entailed children learning freely without much use of adult supervision. In the end, the children would become independent. Symbolic play involv ed playing with objects to make them into something else. This would mostly happen in role-plays in that toddlers would use objects and transform them into something else. For example, a toddler playing using a bin would turn it around and use it as a drum. The idea of Fredrick was later introduced in schools in the form of physical plays. Children would go outside and work on their physical skills. This has influenced today’s society as children would need to do more than staying in classrooms. They would go outside or go on field trips. This would in turn help with their exploratory play and physical play as they would develop their physical skills as well as their intellectual skills. At most times, they used symbolic play area for children to socialise with each other and express their emotions. They also let children become independent so would use free-flow play. Another theorist was Rudolph Steiner: Rudolph Steiner saw children as having three developmental stages which would help them to become independent when they came into adulthood. These stages are the active stage; emphasis on feelings and the cognitive stage. The active stage started at the early ages of seven. This is where children play willingly but under adult supervision. However, the adult must ensure that the children show their independence. The stage where children would emphasis on their feelings starts at the age of seven to fourteen. This is where they would have emotional feelings from their heart and go further to express their feelings. Later came the cognitive stage which would start at the age of fourteen years onwards. This is when they would become independent without a lot of adult supervision. Rudolph saw children as having different developmental stages. His thoughts which had started at the age of 7 later came to influence today’s early years setting bec ause the adult role would be to observe the children to see if they are on the right tracking. Maria Montessori another scholar believed in motivating children. She believed that children are active learners, so would not need a lot of adult supervision as they should learn things on their own. She believed that children would learn naturally. This is a well-known placement around the world that showed Maria Montessori encouraged children to become independent and to do independent work. The reason why she decided to do this was because she wanted to encourage children to work alone so that they could get used to the routine when they are older. She argued that children are naturally self-motivated and that children are active learners. This would later enhance problem-solving skills in children. In her theory, Maria Montessori does not use free-flow play but considers it to be useful and important at times as it could be part of their daily routines, mostly at the ages of 3-5 years old. Steiner and Frobel on the other hand, believed that children should do things without a lot of adult supervision. This is because it would make them independent and they would not need to rely on other people as much as they should. Margaret McMillan had the same views as Frobel about free play and natural play. This is because they believed that it would help children to learn and recognise the natural materials, and build their knowledge on where they come from. McMillan also influenced the school meals and medical services. School meals would be used for those whose parents worked and did not have time. They gave medical service so that children could get checked up while in school. These check-ups consisted of things like head lice and meningitis shots. McMillan also thought that children needed meals while they are in any environment. She also informed about the child’s safety. If a child had hurt himself/herself then the adult’s role was to record it for the paren t/guardian so that they would realise what had happened. Another theorist Susan Isaacs believed that at the age of seven, children should not do things such as exams so as to give them time to do things such as creative play that would help them learn to express and feel differently. They would be able to move around and develop different developmental skills in their own time and in turn get used to schools routines. Susan Isaac encouraged children to express their feelings and use their imaginative thought in dramatic play, which would also consist of creative play. This would help children with their social and language development. Dramatic play was thus considered as the home corner in early years setting. They would have a home corner in their activity plan as it would help children with their learning and development. In today’s society, they would use Isaac’s views of dramatic play. This is because it would help them with their social skills. Reggio Emilia plays a role of artful balancing between engagement and attention which is based on careful and sensitive listening, observation/documentation, and reflection with other adults. She says that the teachers serve as resources and guides to the children. This would then help the teachers to work together with the assistance of other staff members and also the parents. This would in turn create a welcoming, learning and developmental environment. After a thorough look at the different educational practitioners that may have an influenced the education settings, it is clearly that the ones whose ideas most impacted up to today’s education settings are Margaret McMillan and Maria Montessori. This is because it comes out clear through analysis that Margaret McMillan was the one who influenced the practices in the UK. The reason why the education practice has improved when looking at Margaret McMillan practitioners is because, Margaret McMillan had influenced things such as free meal times, snack time, free-flow play and natural play. She also influenced and brought up the idea that children would get medical check-ups each year to make sure that they do not have things such as head-lice and chicken pox . These are vital illnesses that most children would receive when they are at the ages of 3-8 years old. Medical check-ups are there so that the illnesses do not get spread around to the other children. Sometimes parents mi ght not know if their children have the chicken pox. Therefore, they would send them to school where other children would receive them. This would be the same with head lice. Therefore, this called for regular check-ups. For example, when a child falls while playing in the playground, they would get it checked to make sure that there are not any bleeding/ bruising. If it occurs then the person who had witnessed it would need to write it in a witness book to show their parents/guardians. This book would in turn be signed by the parent on regards that they have spoken about the incident and had realised what had happened. This also helped to stop any dramatic effects that the parents/ guardian would use on the teacher in the future. References Finn, J. (2010). The meaning and making of childhood in the era of globalization: Challenges for social work. Elsevier. (Online). Retrieved on 19th August, 2013 from http://www.sciencedirect.com/science/article/pii/S0190740909002473> Danziger, N. (2003). Children and War. (Online). Retrieved on 19th August, 2013 from http://www.redcross.int/EN/mag/magazine2003_3/4-9.html> Encyclopaedia of Children and Childhood in History and Society.( 2008). Comparative History of Childhood. Retrieved from http://www.faqs.org/childhood/Ch-Co/Comparative-History-of-Childhood.html> On 19th August, 2013. Fombly. P. Cherlin, A. (2007). Family Instability and Child-well-being. Retrievd from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3171291/> on 19th August, 2013. Mackay, R. (2005). The Impact of Family Structure and Family change on Child Outcomes: A Personal Reading of the Research Literature. Ministry of Social Environment. Retrieved from http://www.msd.govt.nz/about-msd-and-our-work/publications-resources/journals-and-magazines/social-policy-journal/spj24/24-impact-of-family-structure-and-family-change-on-child-outcome-p111-133.html> on 19th august, 2013. Lambert, T. (2008). A Brief History of Children. Retrieved from http://www.localhistories.org/children.html> on 19th August, 2013.

7 Ps Of Rural Marketing In India Marketing Essay

7 Ps Of Rural Marketing In India Marketing Essay Indias rural market holds high potential for increased consumer buying, as per the reports prepared by the NCAER. This paper explains the potential of the rural market and the issues of concern with regard to rural marketing. Rural markets are becoming important for reasons of economic growth in these areas and increasing interfirm rivalry in urban market. The rural buyer is less educated, price sensitive, more traditional and is keen viewer of T.V and video programmes. Products for rural markets have to be simpler, easy to use, visually identifiable, affordable, communicated in an interesting style and available at the customers door step. Rural consumer behaviour is a very complex phenomenon, which needs more efforts to understand, explain predict. In order to get a clear understanding of the same, every marketer should realize that consumer behaviour is, in fact, an assumption every marketing manager must make, if he plans to hit the rural market. The marketing program consists of numerous decisions on the mix of marketing tools to use. These tools consist of 4Ps of marketing i.e. product, price, place and promotion. The marketing mix is considered as the sole vehicle for creating and delivering customer value. 7 Ps of Rural Marketing in India ABSTRACT Indias rural market holds high potential for increased consumer buying, as per the reports prepared by the NCAER. This paper explains the potential of the rural market and the issues of concern with regard to rural marketing. Rural markets are becoming important for reasons of economic growth in these areas and increasing interfirm rivalry in urban market. The rural buyer is less educated, price sensitive, more traditional and is keen viewer of T.V and video programmes. Products for rural markets have to be simpler, easy to use, visually identifiable, affordable, communicated in an interesting style and available at the customers door step. Rural consumer behaviour is a very complex phenomenon, which needs more efforts to understand, explain predict. In order to get a clear understanding of the same, every marketer should realize that consumer behaviour is, in fact, an assumption every marketing manager must make, if he plans to hit the rural market. The marketing program consists of numerous decisions on the mix of marketing tools to use. These tools consist of 4Ps of marketing i.e. product, price, place and promotion. The marketing mix is considered as the sole vehicle for creating and delivering customer value. Intoduction What Rural Means Typically, from an Indian census point of view, rural has been defined with a deprivation orientation, rural being a landmass without access to continuous electricity, water, the stock market. There has been a correction in this view, however. Marketers today define rural as people living a different lifestyle as opposed to that of those who have settled in the bigger cities and towns. Rural is defined as pastoral in nature and as a mass of people who relate their income closely to the lands they till or use to raise their cattle and livestock. The Census of India defines urban India, says Gupta of TSMG. Urban India constitutes places with a population of more than 5,000, a population density above 400 per square kilometer, all statutory towns, that is, all places with a municipal corporation, municipal board, cantonment board, notified area council, etc. and with 75% of the male working population engaged in non-agricultural employment. All non-urban is rural. In simple words, we can say that rural India is a less developed countryside where the infrastructure is primitive, houses are of mud or brick but rarely painted well, the primary source of livelihood is agriculture, employment opportunities in the organized sector are negligible, eating choices are restricted to home-cooked, simple food, schools are far away, health facilities are rudimentary. Marketing Mix It refers to a set of actions, tactics, tools or variables that a company uses to promote and sells its brand and product in the markets. The 4Ps of marketing mix are: Product: refers to anything that is capable of or can be offered to satisfy need or want? Price: refers to the amount customers have to pay in order to acquire a product or services. 3 Cs of pricing Customer Values Competitor Prices Cost of Company Place: refers to point of sale Promotion: This refers to all the activities undertaken to make the product or services known to and preferred among the consumers. The Rural Market Environment in India The marketing man is a decider and an artist- a mixer of ingredients, who sometimes follow a recipe, developed by others and sometimes prepares his own recipe. And, sometimes he adapts his recipe to the ingredients that are readily available and sometimes invents some new ingredients, or experiments with ingredients as no one else have tired before. This paper is emphasized on understanding the marketing environment as it is the success key to effective marketing management for rural marketing. The rural market environment needs a separate examination as it varies significantly from that of the urban market. The rural customer shows distinctive characteristics which makes him/her different from urban buyers. 1. The Rural Consumer: Size of Rural Consumer Group: We all know that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers. 12.2% of the world lives in Rural India and to successfully tap this growing market is every marketers dream. Characteristics of Rural Consumer Group Location pattern:-Though the aggregate size is very large, individual subsets of this market tend to be rather small and disparate. Geographical, demographical, statistical, logistical differences are very apparent. Each of these market segments differs and requires different strategies to be formed. The face of Indian agriculture is changing from dry land and irrigated agriculture into high-tech and low-tech agriculture. Farmers in states like Maharashtra and Andhra Pradesh have reaped the benefits of adopting new age farming practices. This has radically changed the economics of farming, with the investment in these systems lowering the cost of cultivation, increasing yields due to integrated crop management practices and reducing the dependence on rainfall. As a result, disposable income has grown sharply. The aspirants are becoming climbers showing a sustained economic upturn as purchasing power is increasing in the rural markets. Further, due to the diversity of this market, mar keters need to think, plan and act locally. It is therefore essential to develop an accurate Marketing Mix for selling to rural India. Socio-economic position: The sudden lure of rural India can be attributed to the socio-economic changes sweeping rural areas today. Increased productivity meant more income in the hands of the farmer who now wanted to buy the same products as his/her urban counterpart did.The process of income generation creating hope for better standards of living was also accelerated by companies and banks adopting villages for an integrated rural development. So, while fertilizers companies interest in adopting villages lay in increasing consumption of their products, companies like TISCO, TELCO ITG made it a part of their social commitment. The Integrated Rural Development Programme encompasses education, health, modern farming practices, land development co-operative marketing of produce. Culturally a Diverse and Heterogenous Market:-The rural market is not only a scattered market, but is also diverse heterogenous. Rural consumers are diverse in terms of religious, social, cultural linguistic factors. Various tiers are present, depending on the incomes like those of Big Landlords, Trades, Small Farmers, Marginal Farmers, Laborers Artisans. State to State Variation in Extent of Development:-There is also great deal of difference between different states in extent of development. The study provided by IMRB shows that each sate have different various parameters such as availability of health education facilities, availability of public transport ,electricity, TV transmission, post offices and water supply so on. Literacy Level:-It has been estimated that rural India has a literacy rate of 28% compared with 55% for the whole country. The picture has been changing over the years. For e.g. a decade ago, the literacy rate in rural India was only 20%. The adult literacy programmes launched in the rural areas are bound to enhance the rural literacy rate in the years to come. Lifestyle:-The rural consumers are marked by a conservative and traditional bound lifestyle. But the fact is that the lifestyle is undergoing a significant change. The change can be attributed to several factors such as: Growth of income change in income distribution Growth in education Enlarged media reach Growing interaction with urban communities Marketers efforts to reach out the rural market. Buying Behaviour Undergoes Major Change In recent years, some convergence in aspirations seems to be taking place between the urban and rural markets. The trend seems to be stronger among the younger generations. It is been found that aspirations of youth are same in both urban rural market, the only difference is that rural youth are still not in a position to follow their aspirations as that of urban youth. No stereotype Rural Consumer: The low purchasing power/ low per capita income low literacy level are the common traits of rural consumers. Rural consumers are traditional-bound, with religion, culture tradition strongly influencing their consumption habits. But still, the rural consumers do not share a common buying behavior. There are consumers who can afford high-priced brands and are also willing to buy. There is thus great scope and need for segmenting the rural market on the basis of buying behavior. 2. The Rural Demands Steady Growth: The recent NCAER publication The Great Indian Middle Class further reveals that the Indian middle class consisted on 10.7 million households or 57 million individuals of which 36 per cent lived in rural areas. No wonder, the rural markets have been a vital source of growth for most companies. For a number of FMCG companies in the country, more than half their annual sales come from the rural market. Although with the substantial improvement in purchasing power, increasing brand consciousness, changing consumption pattern and rapid spread of communication network rural india offers a plethora of opportunities for marketer. Composition of Rural Demand:- Many new products have entered the consumption basket of the rural consumer, they have started buying and using a number of modern products, which were unknown in the rural market. There are several products which have already well established in the rural market such as packaged tea, bath soaps, washing soaps, detergents, safety razor blades, scooters, motorcycles etc. On the other side there are many products, the rural market has overtaken the urban as the demand of motorcycles is also more in the rural market than the urban market. Rural Marketing Mix Product: Product for the rural market must be built or modified to suit the lifestyle needs of the rural customers. The rural market is not a homogenous set of customers with preferences frozen in time. The company should keep in mind that before developing the products for rural market, marketers must identify the typical rural specific needs. Urban products cannot be dumped onto rural markets without modifications. For instance, shampoos or soaps with distinctive, strong rose or jasmine perfumes are very popular with the rural women in South India. The urban women do not identify as strongly with these perfumes. Sachetization is also a distinctly rural-driven phenomenon. As demand in several categories is being created, intensity of use is quite low. On average, rural folk would use a shampoo only once a week. Habits take time to change and making unit sachet packs affordable is the key to inducing trial and purchase. Systematic, in-depth research that can help understand the depths of the mind of the villagers, their buying criteria, purchase patterns and purchasing power are an essential input while developing rural specific products or services. In the rural market product developers should aim at eliminating all the cost-adding features, i.e., features which a rural consumer is unwilling to pay for as he sees no obvious utility. This would redefine value in the minds of the consumer and tremendously increase product acceptability. The product strategies to be followed in rural market: Newly/ Modified product Utility Oriented product Avoiding sophisticated packaging Application of Value Engineering Small unit packaging Example: Induce rural customers to buy and try the new product i.e trial by low unit packs, Sachets(HLL),Cavin Care -Chik, PG-Vicks Vaporub, Godrej with 6ml sachet , One Rasna sachet can make six glasses Social Cultural variations Combi- Packs Colgate offers toothbrush with small toothpaste Family Packs-Britannia , Priyagold Price: The villagers due to their price sensitivity are very cost sensitive.This does not mean that a rural consumer is a miser. He is not simply looking for the cheapest product rather he understands and demands value for money in every purchase that he makes. Pricing therefore is a direct function of factors including cost-benefit advantage and opportunity cost. Pricing offered to consumers should be for value offerings that are affordable. The consumer is looking for tangible price advantages today. It is believed that rural consumers believe in smart buying. A study revealed that the average rural consumer takes approximately 2 years to decide on buying a watch! He will not do so unless he is totally convinced that he is getting value for money. Impulse buys and purchases are very rare when considering the value for money factor that reigns supreme in most rural purchase decisions. It must be remembered that the rural consumer does not have a budget problem. He has a cash flow problem. This is because the village folk receive funds only twice a year. At these times, he is capable of making high volume purchases. So, when there is a cash flow crunch, marketers need to provide financial products, schemes or solutions that suit the needs of the rural population. The Pricing Strategies to be followed in rural market Large volume- low emerging Overall efficiencies and passing on benefits to the consumers Low cost/value for money products Low volume-low price Example: Low cost products i.e Clinic-plus in 50 paisa, one rupee, two rupee pack, Colgate at Rs. 50 /- HLL derives 50% of its revenue from rural areas, sells Lux shampoo in a four milliliter sachet priced at 50 Paisa and six-milliliter sachet priced at one rupee Place: A village as a pace of promotion, distribution and consumption is very different from town and city. The most crucial link in ensuring the success of rural marketing efforts is distribution. In Rural India, the selection and use of distribution channels is a nightmare. As in Rural Indias 3 million outlets are located in 6.3 lakh villages. Thus, marketers are faced with the problem of feeding 3 million shops located in vastly diverse areas each of which records an average sale of only Rs.5,000 per outlet. Further problem is that even this sale is mostly on credit. The diversity in the distribution of shops is the self-limiting factor in terms of servicing the rural distribution network. Rural distribution has a rigid hierarchy of markets that make channel decisions relatively structured. It is essential for rural marketing companies to understand this hierarchy. Rural folk are habituated to traveling once a week for their weekly purchases to a satellite town. For durables where the outlay involved is typically large, the purchase would be made in an assembly market for reasons of choice and availability of adequate cash flow. It is therefore not necessary for a marketer of TV sets to take their distribution channel all the way down to the village shop. A TV will not be sold there as the cash flow does not exist at that point in the hierarchy of markets. A television distributor must be present at assembly markets which are much smaller in number, more controllable, easier to reach and service. Keeping the hierarchy in mind will help decide the optimum level of penetration required to reach a critical mass of rural consumers. Haats are the nerve centre of Rural India. They are a readymade distribution network embedded in the fabric of rural society for over 1000 years. Right from the time of Chandragupta Maurya, Haats are seen as a place for social, cultural and economic interchange.One in every five villages with a population of over 2000 has a haat. A lot of re-distribution also occurs through haats. This is because, a large number of retailers and sub-wholesalers buy from haats for their village stores. What is most attractive to marketers is that 90% + of sales in haats are on cash basis. Traditionally, in village shops a lot of credit sales occur due to the fact that in a small geographic area of a village, everybody knows everybody. Apart from the 90% cash sale, 5 to 7% is conducted on barter system and the rest 3 to 5% is on credit. Also attractive to companies wishing to use the system is the low selling overheads. Participation fees at haats are a flat Re.1 to Rs.5 per stall and this rate is comm on to a giant like Hindustan Lever and the smallest local seller. Distribution costs must be reduced through optimum utilization of the network. Thus, incorporating haats in the distribution strategy of a rural marketing organization selling consumer goods and FMCG products (typically once a week purchase items) is a tremendous opportunity. Perhaps the other most important factor to consider while developing rural distribution strategy is that the move from transactional marketing to relationship marketing is most evident in the village market. A strong bond needs to be created with every consumer even in the remotest villages and smallest town. The distribution strategies to be followed in rural market: Segmentation Covering of villages having population above 2,000 Distribution to feeder market or mandi town Direct contact with rural retail. Example: Samsung van displays all the products, the company has tied up with local distributors to showcase the Samsung range in local melas. Promotion: Promotion aspects always create a challenge in rural areas as they have a very thin population density but are spreaded in the large remote area. There are a lot of barriers that militate against homogenous media and message delivery. The rural consumer likes to touch and feel a product before making a choice. Demonstrations are undoubtedly the most effective promotional tool that shapes purchase decisions of the rural population. In todays information era, it is very important for companies to wise-up on emerging technologies. It has in fact become a medium to attract larger audiences for a product demonstration. Technology must be used to prepare a database of customers and their requirements. The use of video using mobile vans and even large screen video walls at events should be arranged. Several visual communication and non-verbal communication are used by the companies to reach the rural audience as large proportion of the rural population cannot read or write. More importantly, in rural India, the word of mouth is the key influencer. Intermediaries are the foundation to rural distribution. If the intermediary understand s and is constantly reminded about your product, then the end user will not be allowed to forget. The re-use capacity and colour of the container in which the product is packed is also a crucial factor. Infact, reusable packaging is considered a major aid in promoting sales for products in the rural market. Consumer and Trade schemes such as discount coupons, off season discounts, free samples, etc. encourage spending. Lucky draws and gift schemes are a major hit in most states. The use of local idioms and colloquial expressions are an excellent way to strike a rapport with the rural consumer and must be borne in mind when developing media plans and public relations programmes. The rural consumer is very down to earth but equally discerning and marketers need to step into the shoes of the rural folk while creating product promotion campaigns. Another unique feature of rural markets is that the Decision making process is collective. The persons involved in the purchase process influ encer, decider, buyer, one who pays can all be different. So marketers must address brand messages in their campaigns at several levels. Apart from regular household goods, several agribusiness companies have also started providing gift schemes with offers for free jewellery that influences the ladies to pressure the farmers to purchase agricultural inputs from select companies. This promotion strategy thus makes women influence purchase decisions that they would ordinarily not be involved in. Youth power is becoming increasingly evident in villages. Rural youth bring brand knowledge to the households. This has forced several companies to change the focus and positioning of their products and services towards this segment that is growing in absolute number and relative influence. The promotional strategies to be followed for promotion in rural market TV Radio Print media Cinema Hoarding Example: 1. Films on products like Vicks, Lifebuoy, Colgate and Shampoos are shown in rural cinemas halls. 2. LIC and Private insurance companies have been showing short movies in rural theatres to create awareness about life insurance People:-An essential ingredient to any service provision is the use of appropriate staff and people. Consumers make judgments and deliver perceptions of the service based on the employees they interact with, therefore it is necessary for the companies to provide proper training to their staff. Staff should have the appropriate interpersonal skills, aptititude, and service knowledge to provide the service that consumers are paying for. Process:- It refers to the systems used to assist the organisation in delivering the service. Banks that send out Credit Cards automatically when their customers old one has expired again require an efficient process to identify expiry dates and renewal. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company. Physical Evidence:- Physical Evidence is the element of the service mix which allows the consumer again to make judgments on the organisation. If you walk into a restaurant your expectations are of a clean, friendly environment. Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organisations perceptual plan of the service. Cases of Rural marketing mix in India 1.Coca Cola When Coca -Cola re-entered the Indian Market in the mid-1990s , it took the high road to marketing and got nowhere. More recently it re-invented itself and its TV commercial showed Bollywood star Amir Khan first as a Punjabi Farmer and also in other rustic roles in different parts of India .Coca -Cola available at Rs. 5 a bottle Result was within months Coke was able to reach out to rural audiences in large numbers all over India . 2.Arvind Mills When Arvind Mills discovered even the cheapest brand could not make dent in the rural markets .It introduced ready-to-stitch RufTuf Jeans with price as low as 195 a Piece The Jeans were distributed using local retail outlets in villages with population up to 5,000 .Tailors were trained and given Machine accessories needed to stitch heavy denim In about year and a half Arvind sold 50 Lakh Rug Tuf kits because it had beaten the lowest-priced organized sector jeans around Rs. 300 at that time Conclusion Today, the rural market is blooming with the increase in the disposable incomes of the households. By nature, rural marketing is complex and studying the perception of rural consumers is always a difficult task unlike that of urban consumers. An effective communication not only provides information about products, but also educates the consumers regarding the use of products. Therfore, it is necessary that rural consumers have to be thoroughly studied so as to have better knowledge of rural marketing and work out appropriate marketing strategies. The essence of modern marketing concept is to satisfy the customer, and naturally all the marketing activities should revolve around the customers and their buying behaviour. The consumers need to be guided in the proper direction in order to make a decision. Theres a necessity to raise the emotional involvement of consumers in order to prevent brand defection. The marketers must recognize that rural marketing is primarily developmental marketing must be willing to take an approach of market seeding in the initial stages. It is often said that markets are made, not found. This is particularly true of the rural market of India. It is a market meant for the truly creative marketer.

John Donne :: essays research papers

John Donne John Donne was a writer with exceptional talent and had an intense feeling about all that he wrote. In the beginning of his life he was a charming man who , was accepted by royalty because of his personality and writing ability. Having been employed by one of the queen’s highly regarded men , he worked and associated with the high class royalty. Donne’s life and job lead him to meet and eventually marry his employer’s daughter. This couple caused scandal due to the classifications of the two people. Having lost his job because of this and also not being able to obtain steady employment the family lived in poverty for years. Donne held low class secretary jobs and wrote during this time , but lack of financial security kept them where they where in life. He , by writing with the motivation from the love of his wife , became one of the most widely read writers of the time. As time went on Anne passed away and Donne was left with the children. He soon was elect ed dean of St. Paul’s Cathedral , became a famous speaker , he used the motivation of God and the church to fuel his writing. Much of Donne’s poetry was written for his wife and was very intense due to the love he felt for her. In "The Canonization" Donne tries to fight why he cannot love Anne and asks what is the matter with his love , for he sees it as true. He writes in a civil manner asking if his love has hurt anyone , if the intensity that he loves her has ever injured anyone. Never fearing what others say or do to the couple he bases the security of his life on their love. He ponders why people are worrying about their love when awful people are committing horrible acts throughout the world. He says that they are one and nothing could break them apart. Not wanting to be bothered anymore and yearning to live free with his love he wonders if people will approve and , though his love will not die , fears that the impact of the world will destroy their bond. During his years without his wife Donne wrote about the love of the church and the Lord. Much like the prior years in intensity and feeling , but with a different object of affection.

Gender and Sexuality Essay -- Sociology, Gender Roles, Stereotypes

Gender and sexuality can be comprehended through social science. Social science is â€Å"the study of human society and of individual relationships in and to society† (free dictionary, 2009). The study of social science deals with different aspects of society such as politics, economics, and the social aspects of society. Gender identity is closely interlinked with social science as it is based on an identity of an individual in the society. Sexuality is â€Å"the condition of being characterized and distinguished by sex† (free dictionary, 2009). There are different gender identities such as male, female, gay, lesbian, transgender, and bisexual that exists all around the world. There is inequality in gender identities and dominance of a male regardless of which sexuality they fall under. The males are superior over the females and gays superior over the lesbians, however it different depending on the place and circumstances. This paper will look at the gender roles and stereotypes, social policy, and homosexuality from a modern and a traditional society perspective. The three different areas will be compared by the two different societies to understand how much changes has occurred and whether or not anything has really changed. In general a traditional society is more conservative where as a modern society is fundamentally liberal. This is to say that a traditional society lists certain roles depending on the gender and there are stereotypes that are connected with the genders. One must obey the one that is dominant and make decisions. On the other hand, a modern society is lenient, It accepts the individual’s identity and sexuality. There is no inequality and everyone in the society is to be seen as individuals not a part of a family unit... ...dual changes are closely related to the media because the actors carry out the roles and thus the members of the society play out those roles in their daily life style. â€Å"Homosexuality exists in different societies and cultures and with some minor exceptions it is considered abnormal and disdained. It affects social order, invades personal privacy and rights, and leads to criminal behaviour. As a result, homosexuals are more likely to encounter and be penalized administratively and criminally† (Likosky, 1992, pp. 38) Also, the two societies view homosexuality different. Nevertheless modern society has not completely accepted the idea of homosexuality because in areas such as legal forms, the people with nonconventional sexual orientation are not shown. This demonstrates the inferiority of homosexuality and for which the government is responsible for such actions.

Events Provision in Birmingham

This assignment will identify the range of events being promoted in the city of Birmingham, it will also classify whether the events are organised by the public, private or voluntary sector. There will also be an overview of the visitor's perception of the city and event and finally it will analyse the local resident's attitudes towards the event. The six events which will be analysed are the MPH Show '06, which is a motor event hosted by Jeremy Clarkson. Mitchell and Webb Live, which is a comedy sketch show. The BBL Cup Final. The Survivor Series Tour, which is a sports entertainment event. Mela 2006 and the final event is Little Britain Live. Theorists such as Allen 2002 state that an event is defined as a significant gathering or activity that takes place often in a social setting. (J. Allen 2002) The first event, which will be analysed, is the MPH Show '06. The event was in operation between 26-29 October 2006 at the NEC Birmingham. The MPH Show's web page describes the event, as â€Å"a 75 minute theatre show in an explosive combination of car chases, outrageous stunts, incredible driving and world debuts. A personal look at the finest selection of the most stylish, rare and expensive cars in our galleried exhibitions – its motoring heaven!† (www.mphshow.co.uk) This event can be categorised under the mega events typology group. The reason for this is that the event has the potential to attract over one million visitors. A further reason that this event can attract a vast amount of large visitors is that well-known motoring expert Jeremy Clarkson is hosting it. Due to the motor show being taken away from Birmingham, The MPH Show can be its ideal replacement and generate a high level of economic and tourism impact into Birmingham. Theorist such as Getz 1997 states, â€Å"Mega events, by way of their size or significance are those that yield extraordinarily high levels of tourism, media coverage or economic impact for the host community and destinations.† (Getz 1997) There could be arguments suggesting that it can be put under the special events typology. The reason for that being that the event is a one off event and is an event, which comes under persons social activities such as football and music. The second event that will be analysed is Mitchell & Webb Live, which will take place at the Birmingham Hippodrome on 5th November. The event brings comedian duo David Mitchell and Robert Webb to the Hippodrome as part of their live tour. This event can be categorised under the special events typology group. Getz states, â€Å"A special event is a one time or infrequently occurring event outside the normal programme or activities of the sponsoring or organising body.† (Getz 1997- lecture hand out) The third event that will be analysed is the Survivor Series Tour, which is organised by sports entertainment company WWE. The event will be held on 12th November 2006 at the NEC. This event can be categorised into the special events group. The reason for this is that it is part of a person's social interest and it is place where they can go with family and friends to the event. Getz 1997 states, â€Å"To the customer or guest, a special event is an opportunity for leisure, social or cultural experience outside the normal range of choices or beyond everyday experience.† (Getz 1997) The fourth event, which will be analysed, is Little Britain Live, which will be held in The NIA. According to the NEC group website, â€Å"David Walliams and Matt Lucas have extended their phenomenal Little Britain Birmingham tour dates with a 14th night at The NIA on Saturday 9 December.† (www.necgroup.co.uk) This event can be categorised in to the special events typology category, due to this event being a social interest event. The fifth event, which will evaluated is the BBL Cup Final that will be held in The NIA. The BBL Cup Final is the basketball tournament finals that will come to a climax in Birmingham. Also in the event are the women's basketball tournament finals. This type of event can be categorised under the hallmark typology. The reason for this is that it is a one off event. Theorist such as Ritchie 1984 defines a hallmark event as â€Å"A major one-time or recurring event of limited duration, developed primarily to enhance the awareness appeal and profitability of a tourist destination in the short or long term.† (Ritchie 1984) The final event is The Asian Mela 2006, which is to be held between 17-19 November 2006 at the NEC. The Asian Mela is an event targeted at the Asian community by holding an event that has Asian fashion, entertainment and many more experiences. This type of event can categorised in to the special events typology group. A special event recognises a unique moment in time with ceremony and ritual to satisfy specific needs. The reason for this being is that it relates to the cultural aspects of the Asian community and also can be an event that brings together people from different backgrounds to celebrate Asian lifestyles and how it has made an impact in today's British society. The second part of this assignment will identify whether the events have been organised by private, public or voluntary sectors. The Mph Show was organised by the fuel company shell. Shell is considered a global group that produces oil, fuel and other types of energy sources. The company is considered part of the private sector. Theorist such as Fardon state, â€Å"The private sector compromises of businesses which are directly or indirectly in private ownership.† (Fardon 2000) The Mitchell & Webb Live event is being presented at the Birmingham Hippodrome. The Hippodrome is a theatre, which is a charity run theatre. The charity ‘The Friends of The Hippodrome' is an organisation, which counts on donations from corporations such as Lloyds TSB and even donations from the public. The Survivor Series event, which is an event run by the sports entertainment company WWE. The company is a private limited company that runs live events mainly in the United States, but also tours the rest of the world. The Little Britain Live event, which is being shown at the NIA. The event is by the NIA group, which is linked with the city council. This sector can be put in the public sector, as it is part of the district council. The BBL Cup Final is an annual event, which is to be held at the NIA, is being organised by the British Basketball League Association. This is part of the public sector. Websites such as www.whatsis.techtarget.com have given a definition to the public sector, which states, â€Å"The public sector overlaps with the private sector in producing or providing certain goods and services. The extent of this overlap varies from country to country, state to state, province to province, and city to city.† By evaluating this statement and relating it to events, the public sector needs sum form of assistance from the private sector such as funds and sponsorship. It can be an advantage for both private and public sectors, as the private sector organisation is getting good recognition by giving a helping hand to the public sector organisation. The Asian Mela event is presented by the Asian television station Zee and events firm Clarion Events. Both companies are part of the private sector. This part of the assignment will explain the impact that the actual events provision of the city has on visitor perceptions. When discussing event impacts there are various elements that need to be considered. These elements are as follows, social/cultural, economics, political and developmental. The social/cultural implications are to bring increased community spirit and bring people from different cultures to unify and enjoy the events. In today's world, there are many negative issues surrounding different cultures. It is vital that there are events that can bring people from different backgrounds and faiths so that they can enjoy them without any fear or scepticism. The economic side of the impact is that it can help with the cities revenue, resulting in the city bringing more events and even construct new buildings to present the events. As Birmingham is one of the United Kingdoms visited places with hot spots such as The Bull Ring and The Mail Box for shopping and leisure and recreational areas like Star City and AMC. Which ever type of event is happening in Birmingham there is high possibility of tourists staying over the local hotels and bed and breakfasts, which also is a plus for the local businesses as well as the city. The political element is that increases the cities national reputation and improves its profile. The developmental and environmental elements of having events in Birmingham are that it can have effects such as urban regeneration. This can have a positive outcome on the less funded areas of the city. With the money generated from these events, by giving the lesser funded area's resources to rejuvenate the area by constructing community centres for young people who have broken backgrounds to learn new skills and make more of their lives. When considering these types of impacts for the events chosen for this assignment. The MPH Show will bring in many visitors who have an interest for exotic and concept cars, these are also known as ‘petrol heads'. The main target market for this event will be 18-30 mainly male. The economic side of the event will be a benefit as it is running for three days, this is a bonus for hotels as there will be visitors from outside of Birmingham who may want to go to the show, whilst site seeing and going to local businesses. The political element will be affected, as Birmingham was once home to the motor show. By having this type of event with a well-known host such as Jeremy Clarkson may not replace the revenue and the publicity that the city used to get from the motor show, but it will be a stepping-stone to bringing in similar types of events to the city. The BBL Cup Final will target mainly basketball fans from different ages. Although basketball is not one of England's favourite sports, a minority can be targeted effectively. The economic element will bring in the minority of basketball fans through as much advertising there can be. This can also be a positive for accommodation businesses. Whether or not the NIA is going to remain being the host of the tournaments finals, it will be a positive for the city council, which can attract other indoor sports events. The Survivor Series event will be targeting mainly young males aged 16 and over. However, there has been an increase in female attendances to the sports entertainment events. Although the company is originated in the United States, the business does have strong relations within the UK. This can bring in tourists from outer Birmingham and even out of England. This resulting in massive revenue for hotels and other local businesses. The Mitchell and Webb Live and Little Britain Live events will both have similar type of element results. The target for these events are going to be varied as the events are based on shows from television, this is a positive because it can attract young and older generations. Economically it will be good for the city as these events are apart of a long tour, generating revenue for local businesses. This will raise the profile of the city by having well known comedy gigs and even make aware of other comedy performances to add the city to their tours in the near future. The Asian Mela event will target mainly the Asian community and even target other cultures, as it is known that different cultures are adapting Asian fashion in to their lifestyles. This will be a good event for local businesses, as the event will attract tourists from other regions. Regarding the political element, this is an event that will be popular as the more it goes grows with the community, there will be more ideas for events for other cultures. By attracting the non Asian community to the event, it can bring a unity to the general public and let the people know that there is room for understanding to the cultures and not the dark cloud that hangs around the Asian community as misinterpreted in today's media. The final part of this assignment will consider local residents attitudes to the events within their city. When events such as the MPH Show come into Birmingham, resident's attitudes are going to be stereotypical. They may assume that the event may attract a group of hooligans and maybe concerned that there will be a riot of some sort. The residents will more likely welcome the sporting events the BBL Cup Final and the Survivor Series Tour, as they are events the whole family can go and watch. The basketball final's tournament is something in which the local residents can be proud that their city is part of. This can result in pride in association with the city. It can also be a positive for locals because it is bringing in tourists and even be welcomed by shops and other business. The comedy events Little Britain Live and Mitchell & Webb Live will be welcomed, as both events are family friendly and are based on television shows that are well known. Birmingham is known for being a cultured city, with evidence being backed up by Birmingham City Councils webpage which provides statistics in the form of charts. One way of showing this is by holding an event targeted for its Asian community, The Asian Mela. As Birmingham has a high percentage of Asians as one of its many ethnic groups, the Asian community will welcome the event. By holding this event, it can even attract other people from different ethnic groups and be welcomed by everyone. A family event for al to enjoy the community will be proud to have it in their city. In conclusion a city such as Birmingham will welcome it. The main factor is that it can hold majority of events within its venues such as the NEC, the NIA and the Symphony Hall. Bringing in more events will increase tourism and revenue for the city. This is a plus as the money generated from the events can go on to bring in more opportunities for people with different interests and backgrounds. Making the city a hotspot for events.